RE-WIRE

I am a seasoned fitness coach with 15 years’ extensive experience across the UAE, Australia, and the UK. My superpower lies in being able to see the potential in all levels and applying structured, specific and progressive coaching for all.

 

Throughout my career, I have collaborated with prominent brands such as Nike, Technogym, and Vitamin Well, gaining valuable insights and honing my skills in various fitness disciplines.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I have been fortunate enough to offer coaching services to members of the

UAE Royal family and have been recognized and featured in notable events such as

the MEFITPRO summit, where I delivered group sessions using my training methods.

I have written articles for the Financial Times newspaper and Time Out magazine and have been featured in magazines such as Men’s Health contributing to the wider fitness community.

​

​

​

​

​

​

​

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

My areas of expertise encompass a wide range of disciplines but my passion lies in strength and conditioning and seeing and developing the full potential in people. I am particularly passionate about the benefits of strength training, to enhance running performance and endurance. Over the years, I have developed and implemented tailored programs that help clients achieve their fitness potential and excel in various endurance competitions.

I am a big believer in community and have been working closely with Nike, building community through running activities for the last 10 years’. I have a keen interest and knowledge of nutrition and how it impacts both performance and longevity.

Through many life experiences, I have been led to work deeply on wellness and mental health. Developing tried and tested methods, along with a few non-negotiable practices, has helped me achieve mental clarity, which I strive to instill positively in all my clients. I firmly believe that both physical and mental performance are crucial.